Sonet Journal

Simplicity is stylish in the right medium. At Southbourne Internet it’s something we keep in mind in our builds and development. We often come across sites where the webmaster has used up every available space with text or graphics with no thought to the visitor. When you have a site that is cluttered you can guarantee the visitor will either leave or not bother to read the websites information simply because they don’t know where to start.

Don’t be afraid of White Space
I’m not saying that cleanliness should be an obsession but white space can be a real art form at times. A small site that will continue to grow in the coming months is one we built for Elson Accountants & Business Advisors. They wanted a website that was honest, pure and clean and a visitor would know why they are there. What they didn’t want was what they had been lumbered with for years a website with a yellowing background that looked like 1940’s wallpaper after the Blitz of London. Damp, depressing and half-hearted.
What we gave them was a clean neat site that makes use of their white space. It’s not intrusive and it gives a visitor room.

The branding for the logo as Ed pointed out to me is a Classical font - established & trustworthy Leaf - memorable symbol, suggesting integrity, stability and growth. Leaf-shadow - floating leaf suggests ease, making accounting easy…

This entry was posted on Saturday, November 26th, 2005 at 6:28 am and is filed under Case Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.