Sonet Journal

Here I am working late in the studio and getting hungry. I decided to run a check for Chinese deliveries in Bournemouth though Google and there it was finally a restaurant where you could order online and have It delivered. The restaurant in question is the Top Wok located here: through CuisineNet >>

Several years ago a good friend of mine and part owner of ‘Search and Go’ and I had the idea to do this, unfortunately at that time we were both too busy putting the framework together for the Search and Go Portal. However, it great to see that it’s been done locally.

The pros and cons of Top Wok’s / CuisineNet’s online delivery system are: Great idea it was fairly simple and easy to use, I was able to place a full order and specify a time for delivery. The sign up process was really simple and seamless. Within 4 minutes of my order being placed I received a confirmation phone call and email! You can’t beat that for service. I am now expecting my order to arrive at 07.30pm of crispy beef in chilli sauce, egg fried rice and spring roles.
The cons or rather set-backs are: it would have been easier if they had an online payment gateway in place such as Protx VSP Direct, Streamline and even Paypal.
Top Wok / CuisneNet should consider the following:

1. Payment Gateway which would help in increasing sales and up-selling online.

2. Graphic and images next to each dish and a apt description during the order process. We all know that when one is hungry images of food sell a meal really well. Also a good and well written description would have had me buying their specials.

3. Develop site to be accessible on the mobile web. I see this as a typical site that would be useful in a mobile web environment. Think about it… you place an order via mobile phone if you are out, knowing you will be home at a certain time the order is placed for that time, you arrive home with a hot meal waiting for you…!

The future of the mobile web is convenience and this is just one example that could really well for it.

This entry was posted on Thursday, December 14th, 2006 at 12:53 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.