Sonet Journal

One of our clients the Langtry Manor Hotel in Bournemouth was picked for a new reality TV series on Channel 5 about family run hotel businesses. The filming went quite well and it is due to air this Thursday.
With the coming release of the series the managing directory Tara Howard was eager to promote the hotel as much as possible. For the online solution we created a landing page about the series named The ‘Hotel Inspector‘ which discussed elements of the show and how the Langtry Manor persepctive of opening the doors to a film crew to scrutinise the inner working of a hotel. As we had alittle time to do this a quick spring clean of content was called for and updating of key areas of the website.
The next was to create a online press release anouncing the show and the dates. We did this and released it this morning (GMT) through account at PRWeb. The release was the main upgrade that allowed for it be syndicated through Google News and Yahoo News.

The press release is as follows:

Reality TV Exposes Family Hotel Business at War
Mother and daughter feud on national television over historic luxury hotel.

(PRWEB) July 11, 2006 — This Thursday British television viewers will be able to tune into to Channel 5 for an intriguing insight into the perils of a family run business. Tara Howard managing director of the Langtry Manor Hotel in Bournemouth, UK (described by the Guardian national newspaper as the ‘Best Hotel in Bournemouth’) has allowed for television crews to invade the former home of King Edward VII and his mistress Lillie Langtry.

On Thursday 13th July at 21.00, Chanel 5’s ‘Hotel Inspector’ will feature a domineering mother and her wilful daughter Pamela and Tara Howard (reality TV’s new superstars) passionate struggle to balance traditional standards with
modern expectations.

As part of the selection process, Channel 5 conducted a screen test at the Langtry Manor Hotel with both Tara and Pamela. They must have felt they had ‘hit gold’ when only in a five minute interview tensions became apparent. Immediately Channel 5 realized they had an attention grabbing story to portray and started filming within the week.

When Tara was asked how she came to be part of the show she replied “It seems a bit strange to be an hotelier who has never watched a programme called “The Hotel Inspector”, but anyone who runs a hotel knows full well that there isn’t much time for watching television. So when I received the call to be featured in the programme I innocently thought it would be a nice little programme about an hotel inspectors visit, bearing in mind that whenever the inspector calls on us he is very positive and complimentary, so what harm could there be in accepting?”

When asked “what was the best part of the journey for you?” Tara had to say, Getting my kit off in the new Jacuzzi for the camera,” (well it was definitely the most memorable experience).

“So what harm could there be in accepting?”

Audiences will make up their own minds this coming Thursday at 9 p.m. To read more about the series see the Hotel Inspector

Southbourne Internet provides online press release services for all industries: Southbourne Internet Ltd

08/09/2005 O’Donnell’s UK — http://www.o-donnells.com — now offer cheap music CDs and DVDs online, pre-empting increased consumer demand as music industry watchdogs IFPI go on the offensive to curb piracy (source).

By selling cheap CDs and DVDs, O’Donnell’s hope to encourage the trend away from illegal peer-to-peer downloading and music CD piracy by making CD and DVD acquisition almost a steal – rather than theft.

Business owner Tracey O’Donnell has been immersed in the music industry for many years and wonders, “Why risk prosecution, heavy fines and equipment seizure when legitimate, cheap CDs and DVDs are available for as little as 4 for £20? Whichever way you cut it, it’s illegal and damaging to the music and film industries. It’s plain theft. And the feeble argument that they’re too expensive is simply no longer justifiable.”

But she does admit the recent Dell initiative with now whistle-clean Napster to facilitate music downloads and sharing in educational establishments will likely impact CD sales, yet illustrates the current trend towards cheaper legitimate online music (source).

However, even with the quantity of songs legally downloaded from the Internet in the UK during 2005 topping an unprecedented 10 million (source), BPI chairman Peter Jamieson commented: “Despite the incredible growth in download sales it would be wrong to write-off physical formats just yet.”

Especially if the price is right. Which is where O’Donnell’s calls the tune.

Along with music CDs from diverse genres, O’Donnell’s also offer cheap DVDs and books with similar multi-purchase discounts and cross-medium selection: any 4 items from any category - CDs, DVDs, books – for just £20. “We turned up the heat to remain competitive,” Tracey O’Donnell explains, “not only to counter market forces but to offer illegal download consumers a legitimate and cheap music and film resource, especially as the BPI is now taking a tough stance against music theft.”

Illegal downloading of online music CDs and DVD films is now more perilous than ever. The increasing wave of arrests and seizures like those recently in the Netherlands and 12 other countries (source) illustrates that governments the world over are empowering the music and film industry with legislation to counter illegal file downloading and sharing, and have the will, intelligence and resources to act.

Not only are individuals culpable. On 27 June, 2005 the US Supreme Court ruled that peer-to-peer (P2P) companies such as Grokster could be liable for copyright piracy on their networks (source).

“We hold that one who distributes a device with the object of promoting its use to infringe copyright, as shown by clear expression or other affirmative steps taken to foster infringement, is liable for the resulting acts of infringement,” Justice David Souter wrote in the majority opinion.

The final Star Wars film “Episode III - Revenge of the Sith” was released illegally on the Web six hours before the film’s official cinematic debut, with tens of thousands of copies being downloaded via the likes of BitTorrent, Kazaa and LimeWire (source) but it wasn’t long before the FBI seized control of BitTorrent’s central server (source: http://www.theregister.co.uk/2005/05/26/feds_close_elite/) and permanently shut down the site. http://www.elitetorrents.org now bears the seals of the FBI.

US prosecutors are bringing not only domestic miscreants to account. Professional British file sharers are being called to justice by the US movie industry, who are demanding a multi-million dollar settlement (source). However, US law does not stretch to the UK and unless the defendants enter the US, they remain immune -– until UK legislation is enacted.

In the UK, similar legislation exists. The British Phonographic Industry’s recent June, 2005 sting resulted in 90 people targeted for illegal music file sharing, with average fines of £2,600 imposed and a stark lesson of £4,500 for one music downloader. (Source).

Quite apart from the risk of prosecution through copyright piracy and product theft, there exists a more insidious and far more immediate threat: systems infection. Millions of computer users have inadequate or no protection against malware, trojan horses, worms, viruses or spyware designed to infect, disrupt or destroy data or steal personal information. As virus developers use more sophisticated techniques to circumvent or disable firewalls, the risk of infection becomes greater, and P2P networks present an ideal spawning ground.

Part of the allure of illegal online music and DVD downloading is the promise of instant gratification; the reality is different. P2P networks are notoriously slow and downloading a film, even at broadband speeds, may take many hours or days to complete. Then there is the question of fidelity — quality of sound and vision — invariably poor via pirated, cheap copies ripped from DVD, videocam or converted to MP3, resulting in frustration and disappointment.

Instead of waiting for poor quality digital albums or films to finish downloading, visit O’Donnell’s — http://www.o-donnells.com – and buy quality, cheap DVDs and CDs.